Category Archives: Viral

December 15, 2011 Several websites received an interesting package in the mail. It contained a single t-shirt with a picture of Bane and the words “FIRE RISES” over it. Though the shirt was great, it’s really the packaging that is something to talk about. It was delivered in a tube and the tube was covered in a map of Gotham City. The map itself was marked up with circles in key areas of the city and labeled as strike zones.   Not much is known… Continue reading →

It is official. The viral marketing campaign is starting to pick up some steam after a long and forgettable start. I was starting to think that that there wasn’t going to be any viral marketing for this movie. About this time in 2007, The Dark Knight was 7 months deep into their viral and there was a lot done. From Comic Con to cakes to Gotham Times, it kept everyone busy and hyped for a movie that really needed no hyping. In comparison, the viral… Continue reading →